Wogi

Competition: Service Design Challenge (Finalist)
Theme: Wellbeing
Responsibility: Concept Development | Creative Direction | Copywriting | Research
Collaborators: MA Innovation Management students
Market: International
Collateral: Submission videos, research documents, stakeholders map, empathy map, service blueprint, business model canvas

Project Overview

The Student Service Design Challenge 2023, initiated by Philips Experience Design, tasked student teams globally with designing a service to enhance personal well-being and resilience while contributing to collective happiness. Our team participated to address challenges faced by gig workers in the digital landscape.

Concept

Our service, Wogi, revolutionises the gig worker landscape in the UK. By redefining financial well-being metrics and fostering community, Wogi empowers gig workers. Features like Gigpeeps facilitate networking, while Gigflo provides market insights and financial tools for stability.

Creative Process

Drawing from comprehensive data and insights, our ideation phase utilised tools like mind mapping and Design Sprint methods such as Crazy 8's. We prioritised simplicity and alignment with our problem statement, employing an iterative approach focused on constant improvement.

Problem Statement

In the gig economy, gig workers confront financial stability, community, and career progression issues. Our problem statement addressed these challenges: "How might we design for the subjective financial well-being of gig workers to navigate the gaps in autonomy, community, and career progression?"

Outcomes

Wogi's hybrid platform offers seamless onboarding, vibrant community-building, and personalided guidance, equipping gig workers to excel in the dynamic gig economy in the UK.

Takeaways

Prioritise simplicity and alignment with problem statements.
Utilise iterative approaches for constant improvement.
Incorporate digital and non-digital elements for comprehensive solutions.