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Website Development (No-Code)

Client: The Innovation Boutique
Sector: Innovation and Design Consultancy - HR Focused
Responsibility: Web Development | Creative Direction
Key technologies used: No-Code Platform - Durable, Design Tools - Canva
Market: UK, UAE, KSA
Collateral: Website pages

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Project Overview

As a start-up company, the Innovation Boutique wanted to elevate its online presence through a cutting-edge no-code website. The objective was to provide a user-friendly platform that enabled effortless content management and customisation as well as launch in less than two-weeks.

Creative Process

  1. Research and Strategy: I conducted comprehensive research to gain insights into the client's brand identity, target audience, and industry trends. This informed my strategic approach to design and development.

  2. Platform Selection: After a thorough evaluation, the client and I selected a no-code platform aligned with the client's requirements for simplicity, flexibility, and scalability.

  3. Content Creation: Working closely with the client, I crafted compelling content, both text and visuals, that effectively conveyed the brand's message and offerings. Clear CTAs were strategically integrated to drive user engagement.

  4. No-Code Implementation: Using the selected platform's intuitive interface, I built the website without traditional coding. This approach facilitated rapid iteration and customisation.

  5. Testing and Optimisation: I conducted rigorous testing to identify and address functional or visual discrepancies. I also leveraged user feedback and analytics insights to optimise the website for performance and usability.

Outcomes

The result was a sophisticated website that surpassed the client's expectations. The no-code solution empowered the Innovation Boutique to manage and update its online presence independently.

Takeaways

  • No-code solutions are efficient and effective in delivering innovative digital experiences.

  • Strategic collaboration between solo practitioners and clients drives success in digital projects.

  • Continuous learning and adaptation are essential for staying ahead in the dynamic digital landscape.

Brand Launch Video

Client: The Innovation Boutique
Sector: Innovation and Design Consultancy - HR Focused
Responsibility: Brand Development | Creative Direction | Video Development
Key technologies used: ​Design Tools - Canva
Date: 2024
Market: International
Collateral: Brand video

Brief

To create a captivating brand launch video for the Innovation Boutique, showcasing our brand identity and values while engaging with the target audience.

Creative Process

  1. Research: Conducted market research to understand audience preferences and competitor strategies.

  2. Conceptualisation: Brainstormed creative ideas aligning with brand messaging and target audience interests.

  3. Scriptwriting: Crafted compelling script content focusing on storytelling and emotive language.

  4. Storyboarding: Developed a visual storyboard outlining scenes and transitions for the video.

  5. Production: Utilised professional filming equipment and techniques to capture high-quality footage.

  6. Editing: Employed advanced editing software to piece together footage, add effects, and refine the final product.

  7. Review and Feedback: Solicited feedback from stakeholders to ensure the video met objectives and brand standards.

  8. Finalisation: Made necessary revisions and finalised the video for distribution.

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