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Event Invite

Client: HORECA Trade Bidfood Middle East
Sector: HORECA
Responsibility: Copywriting | Rebranding Strategy
Collaborator: Art Director
Market: UAE and KSA
Collateral: emailer invite
Language: English only

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Brief

Develop an invitation for HORECA's rebranding event that would effectively communicate event details to stakeholders while reflecting the company's commitment to innovation and creativity.

Concept

Drawing on a passion for culinary arts and an understanding of HORECA's brand essence, the concept centered on crafting an invitation reminiscent of a recipe card. This approach aimed to infuse the invitation with a sense of familiarity and culinary charm, aligning with HORECA's positioning within the food service industry.

Creative Process

  1. Research and Ideation: Extensive research into culinary aesthetics and brand identity precedents informed the conceptualisation phase, laying the groundwork for a distinctive and memorable invitation design.

  2. Conceptualisation and Design Development: Collaborating with the Art Director, I translated the conceptual framework into visually captivating designs mirrored authentic recipe cards. Each design element was meticulously curated to evoke a sense of warmth and sophistication.

  3. Content Strategy: Focusing on clarity and coherence, event details were reimagined as ingredients and instructions, seamlessly integrated into the recipe-themed format. This strategic approach ensured that essential information was effectively communicated while maintaining the invitation's thematic integrity.

  4. Feedback Integration: Iterative feedback loops with key stakeholders facilitated refinement and optimisation of the invitation design and content. This iterative process ensured alignment with HORECA's branding guidelines and stakeholder preferences, enhancing overall effectiveness.

Outcomes

The recipe-themed invitation proved a standout success, eliciting enthusiastic responses from recipients and effectively generating anticipation for the rebranding event. Its innovative approach set HORECA apart within the industry landscape, showcasing its commitment to creativity and strategic engagement.

Takeaways

  • Innovative Engagement Strategies: The invitation demonstrated the power of innovative engagement strategies in capturing stakeholder interest and fostering anticipation for key company events.

  • Personalised Brand Experience: By incorporating familiar culinary motifs, the invitation delivered a personalized brand experience, resonating with stakeholders deeply and reinforcing brand affinity.

  • Alignment with Brand Identity: The invitation seamlessly aligned with HORECA's brand identity, reinforcing its association with culinary excellence and innovation while communicating essential event details effectively.

  • Strategic Communication: Despite its unconventional format, the invitation effectively conveyed event details, demonstrating the efficacy of strategic communication in capturing audience attention and engagement.

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