The concept involved capturing the essence of unity and celebration inherent in Emaar's NYE firework displays. Positioned as the epicenter of global gatherings, Downtown Dubai symbolised a nexus of cultures, where people from all corners of the world converged to celebrate a shared moment in time.

Creative Process

1. Footage Utilisation: Leveraging footage provided by Emaar, a compelling narrative was crafted to encapsulate the unique story of the NYE celebrations.

2. Narrative Development: A captivating storyline was shaped, emphasising unity and collective celebration. The focus was on creating a narrative that resonated with the intended message of inclusivity and joy.

3. Storyboarding and Visual Representation: Collaborating closely with the video editor, the narrative was translated into a storyboard that visually captured the essence of unity and celebration. Each frame was meticulously designed to convey a sense of timelessness and camaraderie.

4. Creative Direction: I focused on capturing the moment's essence and emphasising the significance of being present. The theme centered around the timeless experience of pure joy, evoking a sense of time standing still as individuals came together in celebration.

5. Scriptwriting: I wrote the voiceover script, ensuring its celebratory and grand tone aligned perfectly with the overarching theme of unity and celebration. I also directed the voiceover actor, guiding them to infuse the delivery with the desired spirit, creating a captivating and memorable experience for the audience.